Millenium Communications has been working with the brand TJ Swim and founder Tara Jane since June 2018. Throughout our short time together, TJ Swim has been able to enjoy worldwide attention, thanks to viral news articles and special partnerships.

Here’s how we did it:

1. We created enticing brand-related content that went viral

TJ Swim first hired Millennium to share the news coverage of their debut at Miami Swim Week 2018, plus do some pre-show articles to generate interest.

By integrating Tara Jane’s riveting backstory with live news of her fashion week show, these initial articles were picked up by Sydney Unleashed, news.com.au, Body & Soul, Daily Mail, Melissa Hoyer, and Rag Trader.

A few days later, TJ swim and Tara Jane’s story was appearing on international news outlets and websites from The Zoe Report to The Daily Telegraph, The Indian Express and Fashion Week Online. We created a viral news story.

2. We promoted the personal brand of the TJ Swim founder through entrepreneurial channels

Allowing people to get to know the person behind any brand is vital for its success, so we got to work to start promoting Tara Jane’s entrepreneurial story. Thanks to our successful pitches, this exciting start-up success story has featured on Vogue Australia, Kochie’s Business Builders, Start-Up Daily, The Young Entrepreneurs, Soar Collective, The Daily Mail and news.com.au.

3. We achieved the brand’s number one media goal

Tara Jane wanted to be featured in her dream media outlet: Vogue Australia. On August 28th 2018, we helped her achieve this goal. Vogue now features an article about both the founder and the brand thanks to Millennium Communications.

4. We’ve built brand awareness through strategic collaborations and partnerships

TJ Swim’s niche is very specific, so we created partnerships with St Tropez and Fitazfk with social media collaborations and gifting.

Other social gifting partnerships include Cosmo Woman of the year awards, Mind Her Business and Ladbrokes Ladies Cup to expand TJ Swim brand awareness.

5. We’ve worked with TJ Swim on social influencer campaigns

The brand is well known for its incredible social reach and celebrity fans, and we became part of the team; working alongside Tara on influencer marketing opportunities with Kendel Kay @kendelkay (118K) and Sophie Fisher @coconutandbliss (121K)

6. We’re creating TJ Swim’s SS’19 launch party with a huge guest list

Millennium Communications is more involved in promoting TJ Swim than ever, and we’re now focusing on the launch of the

new Spring/Summer 2019 collection. This exciting event involves a collaboration with Bondi restaurant Upper East Side, as well as a guest list of VIP’s and exceptional gift bags. We’re developing strategic promotional gifting collaborations with exceptional brands including Elementum Cosmetics, Davroe and Boracay Skin for the event.

TJ Swim Case Study Snapshot:

Began working with TJ Swim in June 2018
Current Instagram following: 218k
Millennium Communications helped TJ Swim feature in:

• Vogue Australia

• Daily Mail
• news.com.au
• Body & Soul

• Sydney Unleashed
• Sunshine Coast Daily

Millennium Communications has helped Tara Jane’s entrepreneurial story feature in:

• Kochies Business Builders

• Start-Up Daily
• Fashion Week Online
• With Her In Mind (Whimn)

• Soar Collective

• Daily Telegraph
• The Right Fit
• The Young Entrepreneurs

• Vogue Australia

Since working with Millennium Communications, TJ Swim’s products and Miami Swim debut has been mentioned in:

• The Zoe Report
• Daily Telegraph
• Courier Mail
• Fashion Palette
• The Indian Express
• Fashion Week Online

• Bella NYC