Baiia Label
Amber Boyers is revolutionising the way women of all shapes and sizes can showcase their best selves through sustainable swimwear.
Baiia is committed to minimising waste, using recycled materials and eco-friendly dyes, and ensuring fair and ethical labour practices. Boyers' designs are both fashionable and sustainable, achieving a new standard of swimwear that is good for the planet and for her customers.
Year
2023- Six Months Campaign
Services:
Media Relations
The Brief:
Amber Boyers, the visionary behind Baiia, approached us with a mission - to amplify her personal profile, boost her swimwear brand's recognition, and heighten her authority in Australia's media scene. Our media campaign's objective was to illuminate both Baiia and Amber's distinctive edge - their pioneering role in nurturing compassion within women's fashion.
Amber communicated clearly that her number one goal was to be featured in Forbes Australia. We achieved this goal in our first month together.
RESULTS:
Over six months, we achieved 41 media placements across digital, print, podcast, TV and social. Target media included fashion and lifestyle, such as Marie Claire, Refinery29, and Vogue, as well as business media, such as Forbes.
“Cass is extremely knowledgeable, super responsive, and an absolute communication superstar when it comes to getting you the best placements she can. The time and effort she puts into her clients are quite obvious, but more than that, If you struggle with self-confidence when it comes to spreading your message and knowledge with the world (like I did), Cass is such a supportive and helpful person to have in your corner.
I had a very clear goal when I started working with Cass, and almost immediately, she was able to land me in the publication I really wanted to be featured in. I am forever grateful to have worked with her!”
— Amber Boyers
Let’s Connect
Get in touch today for a complimentary discovery session.
