Social media is now one of the biggest platforms for business advertising. Why? Because its the most easiest and affordable tools out there to connect to consumers. It’s now become vital for businesses to include social media within their digital marketing strategy. There are numerous brands out there successfully using social media to connect and build relationships with their consumer. The effect? It has ultimately boosted their profits.
Here are out hottest 7 tips to help maximise your social media presence in 2018:
1. Your content needs to be on point
Consumers no longer look at words- they want to visually see what you’re trying to say to them. Therefore, posting irrelevant content isn’t going to cut it.
Our suggestion is to sit down, think and plan what you’re trying to say to your consumers. Think about these key attributes:
  • Is it informative?
  • Is it engaging?
  • Is it entertaining?
  • Would they want to let their friends know about it?
Spice up your posts and don’t be afraid to ask questions and get creative. Remember, it’s all about getting attention.
2. You will create a strategy and stick to it
Social media is constantly changing and keep up with algorithm changes can be annoying. However, having a social media strategy will help overcome fear and doubt.
To get your social media plan put into place, think about these key areas:
  • What is your business goal?
  • What are your marketing objectives?
  • Who is your ideal client or customer?
  • What are your competitors doing?
  • Which social platforms are the most relevant to your business? (no, it won’t be all of them)
  • What is your content strategy?
  • What is your budget?
  • Who will be doing what? What are their roles?
  • Who is going to manage it all?
3. Don’t be that person
No one likes someone who is constantly bombarding them with sales or offers. There is a fine line between being salesy and still being entertaining and engaging. You need to find that balance.
Their is a rule in the social media world, its the 80/20 effect. 80% of your posts need to be fun and entertaining and the other 20% needs to be dedicated to self promotion.
How? Creative videos, use Canva, repost pictures. Just do what the people like.
You can check them out here:
4. Be social
Social media was honestly created for people just to be social. So engage with those who engage with you. If someone comments on your pictures, comment back. You need to go that extra mile. See it like customer service, if you want customers to come back to you, you need to keep them nurtured and happy. So just do it! You need to build and maintain that loyal fan base.
5. Look, just keep your images not too filtered, yeah?
I’m sure you’ve come across an Instagram or Facebook account that has been overly filtered and looks all over the place. You need to ensure that you have a consistent look, feel and tone in the way you represent yourself. Don’t over filter your pictures, and in all honesty- natural lighting is the best kind of lighting. You want to be instantly recognisable in a heavily saturated space.
6. Use the most relevant ###
Use hashtags that are the most relevant to the post you’re trying to put out. So be selective and ensure they are in theme to your business. Research and look into the most trending tags, otherwise you may not be seen.
7. Be consistent with your posting
Social media is like the gym; I f you want to stay on top of your game, you need to be consistent with your training. So see this as an everyday thing where once a day isn’t going to cut it. You need to be consistent and plan ahead. Have a minimum of at least 3-5 pieces of content ready to post and get them up in the hemisphere. Incorporate features such as Facebook and Instagram Live, Instastories, posting content, rebloging etc.